Kitson Goes Green

Kitson boutique recently joined forces with a new brand called LIV GRN, short for Live Green, which promotes the going green movement. According to their website, “LIV GRN is a statement, both in its ecological approach and in the literal message imprinted on every piece in the line... The LIV GRN ladybug logo, integral to every design, is a reminder of how fragile our ecosystem is and how much it needs our care. LIV GRN apparel is designed for everyone. Its brand philosophy is transparent: Smart, simple, savvy, affordable, ethical. Its goal is to inspire, motivate, teach and inform.”

The new LIV GRN, pink cropped tee at Kitson is only $45 and every LIV GRN purchase donates 10% of its sale to Global Green, one of the world’s largest and most recognized green charities. Global Green is led by Leonardo DiCaprio, Cameron Diaz and Brad Pitt, all fabulously famous people. We all know that Kitson is no foe to celebrity clientele. Therefore, I foresee a possible publicity opportunity for the LIV GRN leaders and Kitson in the future.

Additionally, this chic new label symbolizes Kitson’s humanitarian effort towards preserving the environment. In today’s society, everyone is very environmentally conscious; therefore combing with an eco-friendly campaign is extremely appealing. The LIV GRN movement is a great way for Kitson to develop a positive image for the company, which in times of crisis could be extremely beneficial.

To purchase your LIV GRN t-shirt at Kitson click here!

Peace, love & fashion!!