In this blog I will be focusing on Kitson. Kitson is a favorite stop for many celebrities when shopping for the latest trends in clothes, shoes, handbags and accessories. I will try to apply the information I learn from the textbook and in-class discussion to developing crisis communication strategies for Kitson. For example, Professor Laskin explained that crisis can be caused by an outside or inside error (deliberate or not). Kitson, for example, can potentially face crises from such inside causes as employee misbehavior and product failure, or from such outside causes like the current economic crisis and outrageous celebrity mishaps. Take Lindsay Lohan for example; when Kitson offered her $500 of free merchandise this past November, the diva through a fit and demanded $15,000 worth of free stuff. Dealing with the press alone on that particular event could have been a major crisis!! To read more about Lohan's tantrum click here.
Peace, love & fashion!!
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